5 Goal-Setting & Relationship Tips That Have Helped Us Grow at Busby Group
As we head into 2026, our team at Busby Group is approaching a milestone we’re incredibly grateful for—nearly $1B in total sales. With that comes a lot of reflection on what has actually driven our growth over the years.
It hasn’t been one tool, platform, or campaign. It’s been clarity, consistency, accountability—and incredible relationships with brokers around the world.
We wanted to share a few goal-setting principles that have made a real difference for us.
1) Set goals that guide your weekly behavior
Production goals matter, but the real progress comes from goals tied to action—outreach, follow-ups, referrals sent, and conversations started. If it doesn’t influence how you spend your week, it’s just a number.
2) Don’t set goals and forget them
We’ve learned that goals only work when they’re revisited. Regular check-ins keep things top of mind and prevent drift, especially when the market gets busy or unpredictable.
3) Build accountability into your rhythm
At Busby Group, we meet once a month for a team “Power Hour.” It’s a simple but powerful reset—checking in on goals, sharing what’s working, and choosing one initiative to focus on next. Consistency beats intensity every time.
4) Treat broker relationships as a core growth strategy
Some of our most meaningful business has come through broker-to-broker referrals. Those relationships are built long before a deal—through trust, professionalism, and taking great care of clients when someone puts their name behind a referral.
5) Nurture referral relationships with intention
We track and invest in our broker relationships the same way we do our pipeline. Staying visible, expressing appreciation, and following through consistently has made all the difference.
As we look ahead to 2026, we’re incredibly thankful for the broker relationships we’ve built around the world—and we’re excited to keep growing those connections in the years ahead.
Always happy to share what’s worked for us, and even happier to learn from others.
What goal-setting or accountability habits have helped you grow your business? Let me know!
Why These Principles Matter Heading Into 2026
As the market continues to normalize and competition increases, growth is coming less from short-term spikes and more from intentional strategy. Clear goals, consistent accountability, and strong professional relationships are becoming key differentiators for teams looking to grow sustainably in 2026 and beyond.
Let’s Compare Notes
If you’re a broker thinking about how to strengthen accountability, refine goal-setting, or build a more intentional referral network, we’re always open to conversation. Some of our best ideas have come from peers willing to share what’s working in their market. Reach out!
Goal-Setting & Relationship Building FAQ
What has helped Busby Group grow over time?
Busby Group’s growth has been driven by clear goal-setting, consistent accountability, and long-term broker relationships rather than short-term tactics or single campaigns.
How does Busby Group approach accountability?
We use regular check-ins, including a monthly Power Hour, to revisit goals, share what’s working, and stay aligned as a team.
Why are broker relationships important to Busby Group?
Broker-to-broker referrals are a core part of our growth strategy. Trust, communication, and taking great care of clients are the foundation of every successful referral.
Does Busby Group work with brokers outside of Chicago?
Yes. We maintain referral relationships with brokers across the country and internationally, supporting clients moving to and from Chicagoland.
What is Busby Group focused on in 2026?
We’re focused on sustainable growth, deeper relationships, and continuing to refine systems that support our clients and referral partners.