A luxury experience for luxury listings
Busby Group’s approach to luxury listings is built from a foundation created nearly two decades ago when our founder sold her first ever property, a $23M listing. Our exclusive process is tailor-made for a seamless, yet results driven experience:
Innovative marketing: A full-service, full-time marketing team creates exclusive custom strategies for every listing.
Concierge-level service: You are busy. Let us take care of all the details that go into selling a home. We handle everything!
Data-based strategy: From pre-marketing to negotiations to ongoing education and trainings, we are strategic in everything we do.
Experience: With a combined 60+ years in real estate, we have the experience needed to perfect your experience.
Exclusive marketing opportunities
Ensuring your property is seen by as many qualified buyers as possible is our number one objective. That is why our luxury listings receive the benefit of all of our traditional tried-and-true marketing, as well as exclusive opportunities including:
Exclusive press: Busby Group is proud to be the only Chicagoland real estate team represented by a top national PR agency. Our exclusive partnership will maximize your property’s exposure to buyers only accessed via this unique arrangement.
Targeted online ads: Your listing will be featured across Chicago Tribune, CNN, The Wall Street Journal, The New York Times, Drudge Report, NBC News, Bleacher Report, and more. Ads drive to an individual property website.
Exclusive on and offline publications: Your property will be highlighted in multiple curated national newsletters and magazines sent to a growing network of top Compass agents, selected external agents with luxury experience, and high-profile clientele.
View our luxury listings
White-glove concierge-level service
Enjoy the benefits of our exclusive relationship with a Chicago-based move management specialist. Instead of working with multiple vendors, we partner to ensure that all of your art, housewares clothing and other valuables are properly crated, packed, stored, auctioned or sold.
Our full-service team ensures a smooth process from start to finish
IN-HOUSE CLIENT CONCIERGE
FULL-TIME
SCHEDULING TEAM
FULL-TIME TRANSACTION MANAGER
IN-HOUSE MARKETING TEAM
“Busby Group is absolutely wonderful to work with! They were incredibly well-versed in not just the area but the building specifically. A full-service shop, they coordinated everything required to list and sell our condo, including any repairs required by contractors. We are so grateful to them for helping us get our place sold for the right price!”
Data-driven strategies
Our #1 goal is to get you the highest and best offer. Every move in our playbook has been considered and optimized regarding timing, presentation and communication.
We don’t just show your home, we sell it: We are present for every showing, overcoming objections and turning potential negatives into positives. We are all true experts in showing – and selling – homes.
Pricing your home: With our experience in new construction pricing (no negotiation, so pricing must be perfect!), we learned the secret to pricing properties to move, while simultaneously ensuring maximum value.
Negotiations are based on data: To properly negotiate a luxury deal we are experts in all things luxury: finishes, designers, architects, historic, vintage and more. We become not just your property’s advocates, but experts and negotiate every last point. It is an intensive process, but as a result, our clients know we don’t leave even one dollar on the table.
