Picture Perfect
In real estate, photography is the first showing.
Nick (Atanas) Kan of Positive Image has been a trusted partner of Busby Group for more than 15 years, helping us present homes at their absolute best. His experience, attention to detail, and technical precision have played a meaningful role in the successful sale of many of our listings.
Nick uses multiple exposures and carefully balanced lighting to ensure both interiors and views are captured accurately and beautifully. The goal is not just to photograph a space, but to create an image that draws buyers in and tells the right story.
One example stands out. We were preparing a downtown condo that faced a neighboring building, limiting the natural view. Rather than forcing the shot, we worked together to strategically lower the shades and highlight the lake view in a way that felt clean and intentional.
The result made an impact.
An out-of-town buyer from New York purchased the home for $30,000 more than a comparable, remodeled unit fifteen floors higher, largely driven by the strength of how the home was presented online.
That is the power of thoughtful preparation and the right partnerships.
“I always love working with Busby Group as I know we will get incredible images, due to their partnership in helping capture the perfect shot. I always plan to have extra time for a Busby Group photoshoot as I know they’ll be perfectionists.” 😊
— Nick