The Michael Jordan Penthouse Sale
One of our favorite sales along the way was a truly iconic Gold Coast penthouse once owned by Michael and Juanita Jordan.
Our client, Amit Dadhwal, purchased the home and later partnered with Busby Group to bring it back to market. From the beginning, we knew this property required a highly intentional and strategic approach that matched its significance.
Rather than launching traditionally, we designed a thoughtful off-market strategy focused on creating demand and reaching the right audience:
A dedicated property website
Hand-delivered and mailed invitations to a private event
Staging in collaboration with our preferred designer
Architecturally driven photography and cinematic video
Targeted, off-market broker and buyer outreach
We culminated the strategy with a curated event held on February 23, 2023, a subtle nod to Michael Jordan’s iconic number. Approximately 75 guests attended.
The result was immediate.
The penthouse sold that same day, entirely off-market, setting a record price for the Gold Coast.
This sale is a great example of how preparation, creativity, and relationships can come together to produce an exceptional outcome.
“I interviewed many top brokers in Chicago and selected Busby Group because of their vision, expertise on pricing, hands-on service, and robust marketing. I could not be happier with the outcome of the sale.”
— Amit Dadhwal